Donate / Contribute / Get Involved
The Rotary Rose Parade Float, made possible solely by contributions, is an annual project that serves as Rotary International’s largest Public Image campaign—seen by millions each New Year’s Day during the world-renowned Rose Parade in Pasadena, California. Many Rotary clubs support this legacy, helping to share Rotary’s mission and global visibility. There are several ways to get involved or offer support:
Dedicate a Rose
Help us build the float by dedicating a rose or roses in your loved one’s name. In honor of your loved one we’ll list their name(s) on our website. Single rose dedications start at $10!
Make a Donation
The Rotary Rose Parade Float is only possible with the support and contributions from Rotarians and friends of Rotary. We can’t do it without you! Please consider makeing a donation to help fund the float.
Ambassador Program
Role: Position your Rotary club as a champion of our public-image initiative. Club Ambassadors promote the Float Committee within their clubs, district and local communities, showcasing collective pride and support for Rotary’s mission.
Float Sponsorships
Visibility:
- Logo and name featured on all Float Committee social-media channels.
- Recognition on the Rotary Rose Parade Float Committee website.
- Prominent signage and banners at the float construction site.
Impact:
- Elevate your club’s or organization’s profile while helping underwrite this global outreach effort.
Experience the Rose Parade Firsthand!
Picture yourself turning the corner onto Colorado Boulevard on New Year’s Day—amid thousands of cheering spectators and live TV cameras—celebrating Rotary pride in person.
Walk with the Float – $7,500
Ride on the Float – $10,000
Your participation not only creates unforgettable memories but also directly supports the production and promotion of Rotary’s largest public-image campaign.
Customized Sponsorships
For organizations seeking a deeper partnership, we offer customized sponsorship packages designed around your goals and interests.
- Exclusive Branding on float elements, VIP hospitality areas, or construction-site showcases.
- VIP Parade Experience, including private viewing areas, parade-day hospitality, and meet-and-greet opportunities with float dignitaries.
- Employee & Member Engagement, from behind-the-scenes float-building workshops to exclusive volunteer opportunities